Committee · Market Research
The strategists behind every MAM campaign.
Our Market Research team turns questions into direction — combining qualitative interviews, secondary research, and strategic frameworks to shape work that actually resonates.
What we do
Market Research owns the "why" behind every deliverable MAM ships. From day one, members are running discovery interviews, mapping competitor landscapes, and writing creative briefs the design team builds against. We embed inside cross-functional pods, so research isn't a hand-off — it's a conversation.
You'll leave with a portfolio of strategy docs, insight decks, and campaign briefs you can point to in any interview.
A typical semester
- 1Match with a client pod and co-write the research plan.
- 2Run interviews, synthesize secondary research, and pressure-test findings.
- 3Deliver a strategy brief and hand off to Creative Design.
- 4Present final deliverables to the client and the club.
Skills you'll build
Discovery interviews
Talk to real customers to surface the insight the brief missed.
Competitor & category scans
Map the market, spot the whitespace, and pressure-test positioning.
Audience segmentation
Build the personas the creative team can actually design for.
Campaign strategy
Turn insights into a single-minded strategy the whole team rallies around.