Michigan's Largest Student-led Marketing Org
How it all began
Founded in 2011, MAM has grown from a handful of students helping a local coffee shop into a 120-member organization that delivers full-service marketing every semester.
We're a community of strategists, creatives, and account directors who aim to fill a real gap in Michigan's curriculum and clubs, which don't offer much hands-on marketing experience. We believe the best way to learn marketing is to actually do it.
120+
members strong
60+
clients served
10+
years developing
2
specialized teams
How teams work together
A shared process that takes every client from kickoff to launch.
Start
Client kickoff
Every project begins with the Account Director and client setting goals, timelines, and success metrics. The AD shares the brief with the full team so everyone starts aligned.
- AD captures the client challenge
- MRT defines the research plan
- CDT begins concepting the visual direction
- The whole team attends weekly meetings
Research
Strategy & insights
Market Research digs into the audience, competition, and category. Insights are presented back to the team so Creative and the AD can build a strategy grounded in real data.
- Surveys, interviews, and focus groups
- Competitive and category analysis
- Strategic briefs shared with the team
- Creative direction shaped by findings
Design
Creative execution
Creative Design brings the strategy to life across identity, copy, content, and assets. The AD keeps work on-brief and client-ready while research continues to validate decisions.
- Visual identity and campaign assets
- Copywriting and content direction
- Iterative feedback loops with the team
- Final deck and deliverables prepared
Life at MAM
Professional development and community, built into every semester.
Professional development
MAM is built to make members job-ready. Beyond client work, we run resume workshops, portfolio reviews, interview prep, and alumni speaker panels that connect students with professionals across marketing and beyond.
Community-building
From new member bonding events and study sessions to tailgates and formal, MAM has grown into a tight-knit community where students support each other inside and outside lecture halls.
Semesterly case competitions
Each semester, MAM members compete in internal and external case competitions sponsored by major brands. Recent partners have included Coca-Cola and SC Johnson, giving students a chance to solve real business challenges and present to industry judges.
Annual Chicago trek
Every year, a group of MAM members travels to Chicago to visit leading companies and agencies. Past stops include Google, Ogilvy, Publicis, Accenture, rEvolution, and High Dive — with networking, office tours, and Q&A sessions built into the trip.
FAQ